not the odd odd out x the content project
Not The Odd One Out had little to no presence on LinkedIn for both the company and its CEO.
The mission of this campaign was to:
- Kickstart their presence on LinkedIn.
- Leverage the CEO’s personal network to grow awareness.
- Position the CEO as a thought leader in a traditionally “unsexy” and taboo industry.
the 90 day in action
Content Strategy
We began with a clear strategy designed to break through industry silence:
- Thought-leadership led content.
- Honest, approachable takes on industry topics.
- Creative assets that balanced professionalism with relatability.
Content Day
To bring the strategy to life, we held a dedicated content day:
- Captured photos, short-form video, and graphics.
- Created engaging, versatile material to use across multiple posts.
- Ensured content felt authentic and human, while maintaining professionalism.
Content Plan
We then built a tailored content calendar to guide rollout:
- 30+ custom assets created (photos, videos, graphics).
- Planned weekly posts for both CEO and company page.
- Focused on consistency and variety to keep audiences engaged.