To bring authenticity and purpose to the campaign, we produced a promotional video featuring the Manchester Hyrox Community co-founder. In it, he shares the vision behind the 291km relay from Manchester to London, explains the unique race format, and highlights the charity cause driving the challenge. The result was a powerful, personal piece of storytelling that connected the audience to both the event and the community behind it.
In this video, the Manchester Hyrox Community co-founder shares the importance of partnering with MyProtein to make the 291km relay more than just a race. He highlights how the collaboration supports vital charities including Prostate Cancer UK and men’s mental health initiatives, showcasing the power of sport and community to drive awareness and meaningful impact.
To ramp up the campaign and strengthen the visibility of the collaboration, we created a series of dynamic 5–10 second Instagram Stories. Each piece was designed for quick, impactful engagement—showcasing MyProtein products in the context of the race and highlighting the partnership with Manchester Hyrox Community. These bite-sized stories built anticipation, drove awareness, and reinforced the collaboration in a way that felt authentic, fast-paced, and native to social platforms.